Future Directions of AFL Sydney Project complete
Throughout 2017, AFL NSW/ACT undertook a comprehensive review of community football in the greater Sydney region titled the ‘Future Directions of AFL Sydney project’.
The aim of the review was to develop a unified long-term vision for and strategic objectives of AFL Sydney in line with the key recommendations from the AFL’s national Future Directions of Football report (2016).
Consultation across the AFL community in Sydney was a critical element of the project. In doing so, AFL NSW/ACT met with and surveyed thousands of representatives from all levels of football in Sydney, at community, semi-professional and elite level, as well as key national and state stakeholders. The involvement and input from key stakeholders across AFL Sydney was invaluable and enabled us to better understand the opportunities and challenge, and to help shape the future direction.
The research phase included an extensive analysis of data including the engagement of external consultants to test the key insights and help to develop the various recommendations, before refining these emerging recommendations with key stakeholders.
The project has identified over 60 final recommendations – including 10 key recommendations – to guide the future direction of AFL competitions in Sydney. We thank all of you who contributed to the project and we look forward to working with you all as we embark on this exciting phase to lay the foundations for the next phase of growth of AFL Sydney into the future.